Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time. It is the marketer’s answer to the challenge they face in the Engagement Economy and it’s the ability to deliver personalized and connected messaging at scale and creating authentic relationships with your customers to drive the idea of wantedness.Become an engagement marketing master by reading one, or all, of these books.
1. Bryan Kramer’s There Is No B2B or B2C: It’s Human to Human: H2H
2. Jay Baer’s Hug Your Haters: How to Embrace Complaints and Keep Your Customers
3. Amy Cuddy’s Presence: Bringing Your Boldest Self to Your Biggest Challenges
4. Jonah Berger’s Invisible Influence: The Hidden Forces that Shape Behavior
5. Mark Schaefer’s Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
6. Philip Masiello’s Think—Engage—Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age
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via Digital Marketing News