Write to and about the reader
They had me at “You’ll save 80 hours a year.”
Save time, avoid effort Envoy, the grocery delivery company, promised to save me 80 hours of grocery shopping a year. Image by Thomas Martinsen
Envoy, a grocery delivery company, does a great job of focusing on the benefits of its service:
You’ll save 80 hours a year.
Or more. It’s amazing how all those lost weekend afternoons and “oh no, I’m out of something” trips add up.
The post Try imperative voice appeared first on Wylie Communications, Inc..
from Sniply: Alltop RSS http://snip.ly/wxq1b
via Digital Marketing News