How B2B Brands Can Utilize GIF's in Their Social Media Strategy

How B2B Brands Can Utilize GIF's in Their Social Media Strategy

 

Chances are, you've already seen them popping up in your social media feeds: seconds-long repetitive moving images called GIFs, short for "graphic interchange format." Unlike the now-defunct looping videos of the Vine platform, most GIFs are simply used as a snippet reaction, or to add emphasis to a message while capturing reader attention. They're fun, lighthearted, and casual - so can you make them mesh with your B2B marketing? Absolutely - here's how:



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