James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer Jonathan Crossfield, to talk about authenticity. Specifically, they’re talking about how brands achieve authenticity and the paradox that involves. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content [...]
The post BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity appeared first on Lush Digital Media.
from Sniply: Alltop RSS http://snip.ly/716eg
via Digital Marketing News