Imagine this: you’re in the back of an elevator at an industry conference, the door opens and three of your target customers step in. They’re talking about a major problem at their company and your business is a natural solution provider. You’ve been trying to get your foot in the door at their company for the last year, but can’t seem to gain any traction. Now, you’ve just learned a key insight that will enable you to shift your business pitch and finally land a meeting. This is the most basic, low-tech form of social listening: hearing conversations that are relative to your business, analyzing the conversation for insights, and then shifting strategy to better engage your target audience.
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via Digital Marketing News