Content marketing: Why no one agrees on what it is

Is there a more hated term in business than ‘content marketing’? Even the people who dedicate their livelihood to it aren’t crazy about it. With content marketing agencies failing around the world, a hopeful faction from traditional marketing, advertising, and PR is waiting for content marketing to die so we can all get on with [...]

The post Content marketing: Why no one agrees on what it is appeared first on Lush Digital Media.



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