There’d hardly be a bookshelf in the country that doesn’t have at least one Lonely Planet guidebook on it somewhere. Today, James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world. Brand Newsroom [...]
The post Brand Newsroom 155: Lonely Planet: How a print company made the transition to digital appeared first on Lush Digital Media.
from Sniply: Alltop RSS http://snip.ly/vo91h
via Digital Marketing News