I used to write more about social media based on my experience building a social network between 1999-2007, and serving as community manager. Through that work I observed and validated that commitment and driving cultural conversation were the foundations for a powerful value proposition. It was invaluable experience for brand building. New brands can go from unknown to respected by turning commitment into confidence. And that is exactly what happened ― from zero the network grew to 500 members at a time when there were no Facebook, Twitter, SnapChat, Instagram to get the word out, and LinkedIn was getting started (May 2003). With this in mind, there are three fundamental questions that helped us get the word out and scale. They're good questions to ask when we want to build something of value for all involved: what conversation do we lead? how will we serve our customers' future to build...
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via Digital Marketing News