B2B Marketers Discuss the Impact of SiriusDecisions’ New Go-To-Market Execution Model

At its annual Summit last month, SiriusDecision unveiled several new frameworks and models. One that garnered a significant amount of attention from the B2B community was the Go-to-Market Execution Model, which was designed to help organizations shift from a product-centric to an audience-centric mindset.  Customer-centricity has been a hot topic for while now, but the lack […]

from Sniply: Alltop RSS http://snip.ly/im9wn
via Digital Marketing News