If you want to write sales copy that is attracts and converts you need to stop using witless corporate catchphrases created by professional bullshitters to cover up their utter lack of anything substantive to say. No one falls for that anymore. Using these catchphrases makes your sales copy sound vacuous and untrustworthy. What are the most commonly used catchphrases that signal to the world that you don’t honestly have anything to say? Flexible Robust World-Class Scalable Easy to use While those are bad enough – these are the catchphrases guaranteed to make your sales...
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