Chances are high that you’re a member of a few Facebook groups. It could be your local community “for sale” group, or maybe you’re in a group that helps you network with others in your niche. Either way, whatever groups you are in, it’s because of the high-value that comes from the group’s members and leaders.
Building a Facebook group around your brand or business is a great way to connect with your customers while putting your social proof front-and-center. Facebook groups are incredibly popular right now. That’s in-part due to the value that comes from having a community of like-minded individuals.
An engaged and supportive Facebook group is one way to support your current customers while nurturing leads. Your Facebook group can do both of those things if you know how to properly build a valuable, engaged community. Setting up a Facebook group is quite easy, but it’s the cultivation and maintenance of the group that is tricky and takes effort.
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via Digital Marketing News