The consumerization of tech has transformed more than just how people buy and interact with technology. It’s caused many B2C marketers to migrate to B2B and back again. Throughout my own career, I’ve worked across B2C and B2B companies of all sizes from CPG giants like Kimberly Clark and Kraft to Wayfair.com and now OpenView,…
The post B2C Lessons for Software Marketers: It’s All About Keeping the Customer Front and Center appeared first on OpenView Labs.
from Sniply: Alltop RSS http://snip.ly/pc8xr
via Digital Marketing News