The recent surge in the global growth of eCommerce industry has made it one of the hottest destinations for the startups. Going by a recent study carried out by e-marketer, eCommerce retail sales in the world are expected to touch the figure of $2.5 trillion by the end of 2018. This positive trend has attracted a large number of small businesses and startups to ride on the bandwagon of this exponential growth.
When it comes to succeeding in the digital landscape, eCommerce and content marketing go hand in hand. Because of the good content marketing, the eCommerce companies are adding the real financial value to their businesses. According to Econsultancy, 60% companies are increasing their content engagement and 30% are planning to invest more in creating original and unique content. This investment is helping these companies to stay ahead of the competition and also providing them a way to improve SEO.
Content marketing is backbone for the online businesses in terms of driving traffic their websites. Customers always need authentic and informational content while surfing through an eCommerce portal. Therefore, an attracting and engaging content has the potential to convert an engagement into a sale.
The following are some of the most profound content marketing tips if you want to succeed in eCommerce business:
from Sniply: Alltop RSS http://snip.ly/0x9mw
via Digital Marketing News