When a celebrity gets paid to endorse a product, you can’t be sure if they really stand behind it. But when a celebrity takes a large chunk of their own money and invests in a startup, you know they see something promising.
It’s likely every startup’s dream to receive investment capital from celebrities, not just for the money but for the reputation it can help create for their product. Celebrity endorsement of any kind brings social credibility to a business for many reasons, and not just because they’re famous.
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via Digital Marketing News