More information = poorer decisions
“More information doesn’t always improve decision-making; in fact, it can undermine it.”
— Judith H. Hibbard and Ellen Peters, researchers
One of the most complex decisions we ask consumers to make is to choose among health insurance plans.
Read between the lines When people have too much information, they opt out of the decision-making process. Image by Pai Shih
It’s not uncommon for consumers to have to compare more than 15 plans on each of 10 to 12 factors.… Read the full article
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