Earlier this month, the SPROUT Content team gathered in Boston to attend Inbound 2016, HubSpot's annual inbound marketing conference. Keynote speakers included Co-Founders Brian Halligan and Dharmesh Shah, Gary Vaynerchuk, and influencers like Ta-Nehisi Coates and Reshma Saujani. A wide range of topics covered everything from machine learning to the psychology behind the buying process, and just about every discussion provided new insight and best practices to help us improve our marketing approach. We came away from the week excited to start implementing the strategies and tactics for attracting and inspiring our audiences. Here are some inbound marketing efforts you should expect to focus on in 2017.
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