Is the Rise of ‘Micro-Persuasion’ the End of Mass Communications?

As the presidential election illustrates, Americans are divided among economic lines, geographic lines, racial lines, gender lines. We’re especially divided along partisan lines. The diminishing circulation of major newspapers and the rise of bloggers, niche websites, and social media accelerated the trend of increasing media fragmentation. The 2016 election illustrates how divided we’ve become. The […]

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