In their Marketing the Endodontic Practice report Part 1: Referral Outreach, the American Association of Endodontists advocates newsletters as having the potential to be “an excellent marketing tool for your practice.” A newsletter, the report says, “allows you to reach a large number of referring dentists at one time, and you control the message and own the content … A customized newsletter is a positive and consistent means of reinforcing your current relationships and building new ones.”
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