Are you doing account based marketing in the most efficient way possible?
As we discussed in a recent post about marrying account based and inbound marketing, account based marketing is basically outbound marketing but for specific accounts (usually companies). This allows you to go after one specific business at a time, targeting your efforts, reducing marketing costs and increasing your chances of winning the deal.
So how can you make your processes even more efficient? Here are five account based marketing tools and resources that you should look into and/or try out today.
from Sniply: Alltop RSS http://snip.ly/cirth
via Digital Marketing News