Avoid thin posts
Jacob Nielsen called it, back in 2007, in “Write Articles, Not Blog Postings.”
Into the deep Showcase your expertise with fewer, longer, more insightful posts. Image by Jeremy Bishop
“To demonstrate world-class expertise,” he wrote, “avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.”
Now, years later, the king of usability has been vindicated. Turns out long, in-depth posts not only showcase your expertise better than short, superficial ones.… Read the full article
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