Imagine you have a piece of content that's stealing the spotlight - it's getting many more likes, comments and shares than anything else you've created. Maybe the fire's died down a little, but it's still one of your most popular pieces. You don't want to let it fade into obscurity, but there are only so many places you can share it without sounding like a broken social media record. What can you do? Repurposing old content should be an integral part of your marketing strategy, and thankfully it's surprisingly easy to start up.
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via Digital Marketing News