PR pros get attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.
A green apple a day Take a tip from the folks behind the Green Apple Day of Service and stop telling folks what to do. Instead, focus your story on how to do it. Image by Holly Mindrup
Instead, they produced a tipsheet called “Five tips for a successful Green Apple Day of Service.” That approach was so effective that it helped the council earn a Public Relations Society of America Silver Anvil Award.… Read the full article
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