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Trendy Survival Swiss Army Knife Ideas

October 28, 2017

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from Sniply: Alltop RSS http://snip.ly/3bm2b
via Digital Marketing News

Sniply: Alltop RSS

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100 Common Myths and Misconceptions - #Infographic

Misconceptions have always spread easily through the world and the Internet has only helped to make them spread even more quickly. Luckily teams, like the great people at GeekWrapped , have been fighting the good fight against these myths. GeekWrapped has released a cute and an extremely accurate infographic of the 100 common myths and misconceptions debunked. From the human body to food, to science, to history, the infographic masterfully delivers short explanations on each of the 100 myths collected. from Sniply: Alltop RSS http://snip.ly/4wa40 via Digital Marketing News

Is Silence Golden?

Under attack, corporations used to hunker down. Herbert Schmertz changed that. Schmertz, who died last week at 87, as head of PR at Mobil in the 1970s pioneered use of the "advertorial” to confront critics of the company. He bought space on the op-ed page of major dailies like The New York Times and used it to publish essays expressing his company's viewpoint. Many of his peers said Schmertz took unnecessary risks by combating critics. Critics, they insisted, are best ignored; eventually, they go away; and, in the meantime, media reporting of their positions can be influenced privately behind the scenes. But is silence golden? No company wants to go on record at the risk of losing business. A misstep can tarnish a reputation in an instant; and arguing in public can make management look callous. But the lessons of PR failures today are plentiful. They teach that “no comment,” while a company's knee-jerk response to critics, isn't always the safe ...

State of Digital Marketing - #infographic

Search engine optimization consistently changes with the continued evolution of mobile devices and voice searches. In fact, mobile search has overtaken desktop search as the most popular way a user searches the internet. However you search, you depend on quality content marketing. You have heard the saying, “Content is king.” At the heart of any digital strategy is a dedication to creating detailed, reliable content. Sure, brand voices and writing techniques differ by industry and by company. Remember, though – no matter the style of your content, make sure it’s trustworthy, explanatory, natural, and helpful. Social media marketing regularly shifts as well. With constant performance changes and user-influenced accommodations on popular social platforms, marketers must shift their processes, messages, and deliveries to accommodate these changes. To cultivate successful digital marketing results, marketers must collect and analyze data, then adjust accordingly. Part of that includ...

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