Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries. Our conversation happened in the early stages (Thank God!) of developing a content marketing strategy. This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today.
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[ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
from Sniply: Alltop RSS http://snip.ly/80p4l
via Digital Marketing News