We live in a world of instant gratification: online shopping with same-day delivery; movies that stream on-demand; and smartphone apps that summon everything from groceries to taxis, all with a few taps of our finger. We don’t even like waiting a few extra seconds for a page to load. (Just half a second of lag time can increase your bounce rate.) As a marketer, it’s only natural that you want to deliver instant results, too. A clever video that goes viral overnight. A Facebook campaign that quadruples your fan base in less than a day. A quick SEO tweak that takes your website to the top of Google’s search results. Wouldn’t it be great if you could snap your fingers and deliver a quick win for your company?
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via Digital Marketing News