Why Cat Videos Matter
If you love or hate cat videos, you have probably noticed them. Of course, unless you're running some related business, you might not include a feline friend in the video you hope to run as a social ad. At the same time, it's interesting to note that real scientists have studied cat videos to learn why they are such perennial favorites on social sites and YouTube.Even if you aren't a cat person, understanding why cat videos are so popular will help you understand how you can more effectively leverage a video ad to gather leads online. In fact, this research helps to explain why video ads tend to work so well in general.
Why do people watch videos and in particular, cat videos? According to studies reported upon in the Huffington Post, people watch videos to help them regulate their emotions. In particular, videos of our fuzzy and furry pets seem to help improve moods. In fact, the scientists found that the effect was very similar to the way that therapy pets help improve moods. In other words, our minds react to videos almost the same way that they react to actually experiencing an event in person. In that way, videos can be as powerful as actual memories.
With this in mind, your company can use video in a Facebook ad, Twitter ad, on YouTube, or even on your website to appeal to your audience's intuition. You can present bite-sized facts, associate them with emotions, and then let your customers do the rest in their own minds. This reasoning explains almost everything you need to know about why videos ads can convert more of your ad viewers into leads; and it may also help you achieve better results if you stay focused on letting people feel good about their decision to do business with you!
Videos can help make your website and other online platforms more visible to your potential audience. They also tend to a great job of converting those viewers into your prospects and customers. Finally, creating a video does not have to cost a lot of money, and you are bound to enjoy great returns on your investment. If you would like to enjoy all of these benefits, it might be time to get excited about creating a video ad for your company or your client.
from Sniply: Alltop RSS http://snip.ly/tzkje
via Digital Marketing News