Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately […] The post Industrial Content Marketing — Goals are Misunderstood and Misaligned by Achinta Mitra appeared first on Industrial Marketing Today.
[ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
from Sniply: Alltop RSS http://snip.ly/2kxgc
via Digital Marketing News
[ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]
from Sniply: Alltop RSS http://snip.ly/2kxgc
via Digital Marketing News