Pass the 70-20-10 test

Create social media messages that engage readers

How can you write social media messages that are relevant, valuable and interesting to friends, fans and followers?

How to engage via social media

Share and share alike Bring the bounty of the web to your friends, fans and followers by sharing in 7 of 10 posts. Image by Brooke Lark

Pass educational consultant Angela Maiers’ 70-20-10 test. That is:

1. Share 70% of the time.

Give readers information they can use to live their lives better by linking to valuable information — new research, tipsheets and tools

That’s what Guy Kawasaki does.… Read the full article

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