Let’s Talk About Content Strategy and Consistency I attended the Palm Springs Photo Festival recently, and the one message that hit home with me — other than being a photographer is a dang competitive and soul-slapping profession — is the need for consistency. Consistency is one of those nebulous things like relationships and collaboration that I talk about in content strategy’s Magic Layer. It’s hard to pin down, but without it, your brand and user experience would fall apart. Consistency can mean different things. Consistent Means Frequency Create consistent work, specifically personal work Consistently reach out to influencers, buyers, and...
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