Knowing that you have to write a business blog to build your business is entirely different from knowing how to write a blog. Unfortunately, many small and medium sized business owners make the attempt without giving any thought to how bad writing could affect their reputation and authority. Crafting engaging copy that will build your authority and (hopefully) build your email list requires a specific skill set. Just like you wouldn’t try to flush your car’s radiator without learning all the steps necessary; don’t try to write a business blog...
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