“The real act of discovery consists not in finding new lands, but in seeing with new eyes.” [Marcel Proust] There's distinction between solving a problem and finding or opening a new opportunity. In some cases we find an opportunity when we solve a problem, but in many more, we open a new opportunity by looking at things differently. So the old saying, if it's not broken it doesn't need fixing may end up holding us back reinforced too many times. In 1991, Stanford University Professor David Kelley, Bill Moggridge, who was a British designer, author and educator, and British designer Mike Nuttall merged their firms to form IDEO, an international design and consulting firm known as a pioneer of human-centered design—putting people at the center of their work. Another term for this process is design thinking. David Kelley's vision: “When I started the firm that would eventually become IDEO, all...
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