Ignorance may really be bliss
What happens when readers are overloaded with information?
Head in the sand Don’t let your readers get overwhelmed by information Image by Sven-Kåre Evenseth
Ralph L. Lowenstein and John C. Merrill, authors of Macromedia: Mission, Message and Morality, write:
“(T)he more communications we receive, the less each is taken seriously. In a sense, we are experiencing a period of communication inflation in which messages become ‘cheaper’ (of less value) as they become more numerous.
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