What We've Learned Using Video in Facebook Ads

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It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook's Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face it: Facebook is a fast-paced platform, so capturing and retaining a user’s attention is a difficult task to undertake. And it sounds like it's only going to get more difficult.



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