Talk it out

Run the ‘Hey, did you hear?’ test on your copy

Having trouble identifying buzzwords and jargon when you use them? Try reading them aloud — after a friendly greeting or phrase:

Conversation starter Make sure your message sounds conversational. Image by Ron Mader

“Good morning, honey! In regard to the subject account mentioned above, please find the enclosed statement.”

“By the way, Bob, let’s figure out how we can leverage our bandwidth to incentivize our team to envisioner an impactful B2E interface, enterprise-wide.

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