Write a letter to make your copy conversational
“Good writers are visible just behind their words.”
— William Zinsser, author, On Writing Well
Eliot Fette Noyes was a Harvard-trained architect and industrial designer. He worked on projects for IBM — most famously the IBM Selectric typewriter and the Westchester IBM Research Center.
Letter perfect How would you explain this concept to your mom? Image by Vintageprintable1
Frustrated with IBM employee jargon, Noyes composed a pamphlet called “Dear Mother.”
He suggested that employees write memos as if they were simple notes to Mom.… Read the full article
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