Leave a lasting impression in the kicker
Think of the kicker as the fireworks display at the end of the Fourth of July picnic. It’s the reader’s reward for making it to the end of the piece.
Razzle-dazzle ending Surprise and delight readers with your kicker. Image by @yb_woodstock
The job of the kicker is to leave a lasting impression. Where the lead draws readers in with concrete, creative, provocative details, the kicker lets readers go using the same approaches.… Read the full article
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