What’s your story?
It’s shocking how many organizations struggle to answer that question.
Sure, they may be making money today and appear to be doing well, but their success has limits. They might understand where they’ve come from, but they aren’t sure how they got where they are and they sure don’t know where they’re going. The limiting factor is that they don’t have a compelling story. When a company has a story, it gives it purpose. As wildly successful venture capitalist Ben Horowitz wrote in his book The Hard Thing About the Hard Things (great book; read it), the company story is the company strategy for successful organizations.
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