Not the terms in your head
When it comes to medical terms, readers don’t know what communicators are talking about, according to T. J. and Sandar Larkin.
Speak their language Translate the language of your organization into the language of your readers. Image by Alvaro Tapia
We say “hemorrhage”; they say “bleeding.” We say “sutures”; they say “stitches.” We say ” metastasize”; they say, “the cancer is spreading.”
In fact, more than three-quarters of Americans didn’t know that “hemorrhage” meant “bleeding,” according to a study by E.B.… Read the full article
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