How to avoid these research problems
By Angela Sinickas, ABC, Diva of Diagnostics
Ready to measure your communication success? To avoid rookie measurement mistakes, don’t:
Don’t make rookie measurement mistakes But here are some workarounds if you do. Image by Alex Proimos
1. Forget to measure until after communicating. One of the best ways to prove a campaign or channel was effective is to compare baselines before and after the communication.… Read the full article
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