Convince reviewers to abandon jargon
Richard Teerlink, chairman of Harley-Davidson, stands in front of a screen showing a bicep emblazoned with his company’s logo.
WHAT’S WRONG WITH THIS PICTURE? We don’t call them tattoos any more. Now they’re “dermatological graphics.” Image by Deanna Wardin
‘”We don’t call them tattoos any more,” he told his audience. Instead, he said, they are now “dermatological graphics.”
Of course you don’t, Mr. Teerlink.
Just like we don’t call it a company, talking, hiring consultants or coming up with ideas any more.… Read the full article
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